Legal

    Terms of Service

    Last updated: June 28, 2026

    This document is provided for informational purposes and is not legal advice. Consult a licensed attorney before relying on it for your business. Signed proposals or order forms may modify or supersede these terms.

    These Terms of Service ("Terms") govern your access to and use of the website norcalai.ai and the services provided by NorcalAI ("NorcalAI," "we," "us," or "our"). By using the Site, submitting a request, or engaging our services, you ("Client" or "you") agree to these Terms.

    1. Acceptance of Terms

    By accessing the Site or signing a proposal, order form, or invoice with NorcalAI, you accept these Terms. If you do not agree, do not use the Site or our services.

    2. Description of Services

    NorcalAI offers, among other services:

    • Custom-coded website design, development, and hosting (no WordPress).
    • Local SEO, AI SEO (GEO and AEO), and content optimization.
    • Google Business Profile setup, optimization, and management.
    • Google Ads management.
    • AI customer support agent (Squatch and similar).
    • Blog content, email newsletters, and bilingual (English/Spanish) websites.

    Specific deliverables and timelines are described in your signed proposal or order form.

    3. Eligibility

    You must be at least 18 years old, authorized to act on behalf of your business, and located in the United States to engage our services.

    4. Client Responsibilities

    • Provide accurate, current, and complete information.
    • Deliver requested content (text, images, logos, credentials) in a timely manner. Project timelines pause when content is outstanding.
    • Maintain the confidentiality of any account credentials you receive from us.
    • Comply with all applicable laws, including advertising, consumer protection, and intellectual property laws.

    5. Packages, Fees & Billing

    Current packages

    • Launch — $999 one-time setup. No monthly fee. No contract.
    • Grow — $799 setup + $299/month. Six-month minimum term, then month-to-month.
    • Dominate — $1,299 setup + $499/month. Six-month minimum term, then month-to-month.
    • Spanish Business Package (add-on) — $749 setup + $79/month.
    • Additional add-ons (Google Ads management, blog content) are quoted separately.

    Billing

    • Setup fees are due before work begins.
    • Monthly fees are billed in advance and are non-refundable for the current month.
    • After the initial one-year term, managed packages renew month-to-month until canceled with 30 days' written notice.
    • Failed or late payments may result in suspension of services after 7 days' notice. Reactivation may require payment of past-due amounts and a reactivation fee.

    6. Contract Term & Early Termination

    Grow and Dominate require a six-month minimum term, after which they continue month-to-month. If you terminate before the end of the initial term for any reason other than our uncured material breach, you agree to pay an early-termination fee equal to the remaining monthly fees in the initial term. Launch has no minimum term.

    7. Refunds

    Setup fees are non-refundable once work has begun. Monthly service fees are non-refundable for the current billing period. We may, at our discretion, provide partial refunds for unused services.

    8. Intellectual Property

    • Client-provided materials: You retain ownership of logos, brand assets, and content you provide.
    • Final website content: Upon full payment, you receive a perpetual, non-exclusive license to use the final delivered text, images, and brand-specific design produced for you.
    • NorcalAI IP: We retain all rights to our pre-existing code, frameworks, components, templates, processes, tooling, and the Squatch AI assistant. Active subscriptions grant you a non-exclusive, non-transferable license to use these as part of the hosted service.
    • If managed services end: Hosting and managed components terminate at end of service. We will reasonably cooperate to migrate static content and brand assets to a provider of your choice. Custom integrations, proprietary frameworks, and AI assistants are not transferred.

    9. Client Content License

    You grant NorcalAI a non-exclusive, royalty-free license to use your name, logo, screenshots, and non-confidential project results in our portfolio, case studies, and marketing materials. You may opt out by emailing hello@norcalai.ai.

    10. Third-Party Services

    Our services rely on third-party platforms (e.g., Google, AI model providers, email delivery, hosting). We are not responsible for outages, policy changes, pricing changes, or actions taken by third parties. You are responsible for compliance with their terms.

    11. AI & SEO Disclaimer

    AI-generated outputs (including from Squatch and GEO/AEO content) may contain errors and should be reviewed before relying on them. SEO, GEO, AEO, and advertising results are not guaranteed. Rankings, traffic, leads, and revenue depend on factors outside our control, including search-engine algorithms, AI model changes, market conditions, and the competitive landscape.

    12. Acceptable Use

    You agree not to use the Site or services to: (a) violate any law; (b) infringe intellectual-property rights; (c) transmit harmful code; (d) attempt to gain unauthorized access; (e) harass, defame, or harm others; or (f) operate any business prohibited by applicable law or by our payment processors.

    13. Confidentiality

    Each party agrees to keep the other's non-public business information confidential and to use it only for purposes of performing under these Terms.

    14. Disclaimers

    THE SITE AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED SERVICE. WE DO NOT WARRANT ANY SPECIFIC RESULT, RANKING, TRAFFIC LEVEL, OR REVENUE OUTCOME.

    15. Limitation of Liability

    TO THE MAXIMUM EXTENT PERMITTED BY LAW, NORCALAI'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL FEES YOU PAID TO NORCALAI IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY. NORCALAI WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST DATA, OR LOST OPPORTUNITIES, EVEN IF ADVISED OF THE POSSIBILITY.

    16. Indemnification

    You agree to indemnify, defend, and hold harmless NorcalAI and its officers, employees, and contractors from any claim, loss, damage, liability, or expense (including reasonable attorneys' fees) arising out of your content, your use of the services, or your violation of these Terms or applicable law.

    17. Governing Law & Venue

    These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws principles. Subject to Section 18, the exclusive venue for any action shall be the state or federal courts located in Butte County, California, and the parties consent to personal jurisdiction there.

    18. Dispute Resolution & Arbitration

    The parties will first attempt to resolve any dispute informally by email for at least 30 days. If unresolved, the dispute will be settled by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, in California. The arbitrator's decision is final and enforceable in any court of competent jurisdiction.

    Class-action waiver: Disputes will be resolved on an individual basis. You and NorcalAI waive any right to participate in a class, collective, or representative action.

    Small-claims carve-out: Either party may bring qualifying claims in small-claims court instead of arbitration.

    19. Changes to These Terms

    We may update these Terms from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of the Site or services after changes constitutes acceptance of the updated Terms.

    20. Miscellaneous

    These Terms, together with any signed proposal or order form, constitute the entire agreement between the parties. If any provision is held unenforceable, the remaining provisions remain in effect. Failure to enforce any provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a business transfer.

    21. Contact

    Questions about these Terms? Email hello@norcalai.ai.